19 November, 2014

The Eagle has landed


That's right, the much anticipated arrival of American Eagle Outfitters in the UK is finally upon us! Friday 14th November saw the Whale City branch opening it's doors for the first time. Known for it's on-trend and affordable product the brand has announced it will begin by opening three stores; Westfield White City, Westfield Stratford and Bluewater.

Amercian Eagle Outfitters launched in 1977 and is now one of the biggest fashion brands in the US. Coveted by celebs such as Emma Watson, Robert Pattinson & Blake Lively, it's tipped for success in the UK. Known for their high quality denim (we're talking 45 different washes of denim here) I am excited to visit one of the new stores to hopefully bag myself a new pair of jeans. I've been to the stores in the US before and found them to be a crossover between Urban Outfitters & Anthropology. Something I can very much get on board with.

If the huge denim range wasn't enough, they also offer vegan leathers which is very refreshing to hear from a High Street retailer. When asked about the brand, Preston Konrad, Style Director at American Eagle Outfitters explained, “American Eagle Outfitters is all about offering our guy and girl versatile pieces that will showcase their individual style. We are so excited to share our denim roots with the UK customer as that is the heart of our brand and is an essential staple in every wardrobe.”

Take a look at the promo video above featuring Daisy Low running (yes, actually!) around town in her own Vegan leather.
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